WHO WE ARE
WMS has built a reputation as the leading private rifle shooting instruction provider in the UK. We offer safe, enjoyable and challenging rifle shooting and training in open hill country for both private and professional clients.
Run by Andrew Venables, one of Europe’s best known rifle shooting instructors, WMS provides training and instruction for all rifle shooters whatever your level of experience: novices wanting to shoot for the first time, intermediate shots wanting to learn more, and experienced rifle shooters wanting to hone their skills for a specific goal.
Established in 2006 by Andrew Venables who has a lifetime’s experience of rifle shooting, WMS provides training and experience days to a wealth of private clients from the UK, Europe and further afield as well as to police constabularies, zoos and wildlife parks, conservation organisations, NGOs and government departments.
Our philosophy is to empower people to shoot accurately, safely and humanely with the training provided by our instructors specifically designed to enable clients to achieve their shooting goals, iron out bad habits, build confidence and learn throughout the day.
CEO and Lead Instructor
One of Europe’s best known rifle shooting instructors Andrew has over 35 years of practical experience in rifle shooting and training yet is still learning something new every day.
Andrew started shooting at the age of eight, was an avid shot as a youngster and competed regularly for his school. His love of shooting has continued to grow and he now provides training for target shooting, pest control, deer management, driven boar, wildlife management and sustainable and ethical hunting.
Whilst much of the training Andrew provides takes place on the WMS shooting areas in mid Wales, he also enjoys travelling to provide training to private and business clients around the UK and overseas.
Andrew regularly takes part in webinars, discussions and films about rifle shooting and is currently undertaking his own research and testing project on lead-free ammunition.
When he’s not training clients Andrew is busy testing his own rifle-shooting skills at a range of distances, exploring the local area in his Series 3 Land Rover, sea fishing in Cardigan Bay and fly fishing for trout on our nearby lakes and rivers. He is active in the local shooting community and enjoys training and working his three dogs, Digby the Labrador, Pip the Springer Spaniel and Ammo the Jack Russell.
Helena, Andrew’s wife and a keen rifle shooter herself, works closely with him to ensure clients receive the excellent customer service that has helped make the WMS name.
Helena’s knowledge of the business means she can advise clients on the different experiences and shooting days WMS offers, put together bespoke days for clients with their own firearms, and arrange events for corporate clients.
She also assists Andrew on shooting days, oversees WMS special projects, manages client bookings, and runs WMS marketing and PR, which results in a large amount of press coverage in the UK and overseas.
In her other role Helena is a qualified counsellor/psychotherapist and has recently returned to this work through her business Cambrian Counselling.
Before working for WMS, Helena was a member of the editorial team at The Economist Newspaper in London for many years, has also written numerous articles for a range of shooting magazines and provided writing services to many clients in the fieldsports industry.
When she’s not in the office Helena enjoys cycling, photography, horse-riding and exploring the local countryside with Hector and Flynn, her two terriers.
Chris has been rifle shooting since he was a child. After 10 years away playing with bows and arrows and three years on the GB Archery team, Chris returned to rifle shooting to do what he loves best: making every shot count.
As well as being an experienced and knowledgeable rifle shooter Chris is also a respected shooting journallist and regularly reviews new firearms, optics and equipment for many UK and European shooting magazines.
As a WMS instructor Chris is available to coach clients with their own firearms on one-to-one, two-to-one and group days. He is especially well known for his broad technical knowledge of optics, rifles and ammunition and is also a specialist in equipment setup. His competition shooting background gives him a good insight into the psychology of making the shot, especially when under pressure.
The Stealth is a former Household Cavalry Sniper Section Commander who was awarded the Conspicuous Gallantry Cross (CGC) for his gallantry in continuing to fight after being shot in the neck by the Taliban in Afghanistan in 2013.
After being shot he continued to engage and suppress the enemy for a further 90 minutes in temperatures in excess of 40 degrees until finally, against his will, he was extracted by helicopter. His actions meant the lives of other members of his unit were saved.
Currently working as a British Army Training Instructor the Stealth brings his professional combat soldier and leadership experience to WMS. Everyone looks up to him; not only is he very tall but he inspires awe.
The Stealth can be booked to instruct and teach on a bespoke one-to-one, two-to-one or group basis. Prices on application. Availability dependent on overseas missions and commitments.
Instructor and Guide
Neil brings to the WMS team an extensive military background have completed 25 years with the RAF Regiment.
During his time in the forces his main function was in an instructional capacity: his background and one of his core roles was as a qualified Weapons Instructor (WI) conducting weapons training and range firing.
As a qualified Range Conducting Officer (RCO) Neil has coordinated everything from barrack range work through to full squadron attack ranges, as well as running Electrical Target Ranges (ETR) at up to 800 metres.
As a WMS instructor Neil assists Andrew run our group training days and some of our Sniper Experience and Sniper Plus Days. He is also available as a guide for experienced rifle shooters with their own firearms.
Military Historian and Instructor
Mark joined the army in 1979 and served in the Royal Artillery in Germany and Northern Ireland. He is a keen rifle shooter and has a specialist interest in the technical aspects of 20th/21st Century warfare, focusing on weapons and ammunition, an area which he has written widely.
In 2006 Mark was part of the team that formed the UK’s biggest selling military history magazine, “Britain At War”. He also works closely with the UK MoD on the historic aspect of military training as well as working on conflict archaeology projects, providing military weapons and ordnance identification advice and assisting academic institutions, the media, museums, archaeology companies and national institutions.
At WMS Mark provides detailed and knowledgeable historical background and context on our Historic Rifle Days as well as assisting Andrew with instructing clients.
Alan helps WMS by looking after WMS HQ and Gunroom security, providing additional security when Andrew and Helena are away and is also responsible for keeping our huge range of firearms clean, cared for, and ready to use.
A keen and competent shooter himself, with a penchant for rifles with GRS stocks, Alan also provides invaluable assistance to Andrew on many of our shooting days by providing an extra pair of eyes, great spotting ability and a knack for putting our clients at their ease.
Originally from Essex Alan spent many years in the British army, has a great sense of humour and a wealth of practical knowledge on most subjects.
Lachlan, one of the UK’s best known firearms lawyers, has specialist experience in firearms law and fieldsports.
As WMS’s legal consultant he provides our clients with advice on firearms law and licensing including firearms certificate (FAC) applications, renewals, variations, certificate conditions and shooting permissions. He can also advise in the case of revocations or refusals.
A Solicitor-Advocate and Partner at Brabners LLP in Liverpool Lachlan frequently acts on behalf of the British Association of Shooting and Conservation (BASC) and its members, is regularly instructed in firearms appeals and is an experienced advocate in the Magistrates’, Crown, County and Coroners’ courts.